Google is coming right out and letting you know “what, how, why and when” they are tracking and using YOUR data – all in the interest of Transparency bless their little heart.. LOLROTF!! Take this info with a HUGE GRAIN OF SALT IN AN OPEN WOUND!!
Google’s newest Chrome extension shows you the number of advertisements on a webpage, along with whatever personal data (such as location or interests) advertisers use to target you. The extension, called “Ads Transparency Spotlight,” is available as a functional Alpha now.
The Ads Transparency Spotlight is part of a broad push for ethical advertising. It utilizes Google’s new Ad Disclosure Schema, a uniform system that lets advertisers explain why you’re seeing their ads. Google is the only company to implement the Ad Disclosure Schema, but other advertisers are encouraged to use the system.
Our new Ads Transparency Spotlight (Alpha) extension for Chrome is part of our ongoing initiative to give people more visibility into the data used to personalize ads and more control over that data.